Problem to solve

Purpose first came to us as "Purpose Financial", a rapidly growing Fintech business looking to disrupt the financial landscape however, they didn't have a brand.

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Solution

We helped them discover their overarching brand 'Purpose' and widened their aperture to become Purpose Unlimited to accommodate the growth plan into multiple streams.

The masterbrand design system we created helped bring continuity across the different lines of business and boldly positioned them as a challenger in the industry.