Problem to Solve

After years of development, The Mills outlet retail chain was finally launching it's newest location in British Columbia, Canada. Due to it's massive footprint, the mall was situated in a suburb of Vancouver called Tsawwassen that was a difficult location to get to. The challenge was to stand out from closer outlet malls and get shoppers excited to travel to the new Tsawwassen Mills destination outlet.

​

Solution

With an exceptional mix of premium fashion brands, factory outlet and first-to-market retailers, Tsawwassen Mills presents unrivalled shopping for savvy shoppers, along with exceptional dining and entertainment options.

More than a mall, our new brand platform positioned Tsawwassen Mills as a unique experience shoppers were going to fall in love with. To launch, we created a bold, graphic design system that stood out in the market and was instantly recognizable. Working with artist Pietari Posti, we created a cast of custom characters that reflected the stylish and unique Mills experience. The result was a brand signature so enticing that it attracted shoppers in droves to the mall opening.