Problem to Solve

FitTrack, a young tech company in the health and fitness space was competing with behemoths like Fitbit, Samsung and Apple. They had achieved initial global success with their Dara scale and Atria watch focusing on the functional attributes. However for long-term growth, they needed to make an emotional connection with customers by standing for something powerful in a cluttered marketplace.

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Solution

The health industry has been lying to us for years, telling us the less we weigh, the healthier we are. We know now that health is individual. Unlike other smart scales, FitTrack's health eco system measures 17 individual body metrics that make up your true picture of health. Challenging the outdated fitness industry narrative, we redefined “healthy” beyond just weight alone with a global campaign calling on people to live their true health.